Frequently Asked Questions

Here are some answers to some of the more frequently asked questions received.

Answers to some of the more frequently asked questions we receive.

What is broker reciprocity (IDX)?

The National Association of Realtors initiated broker reciprocity in 2002 that in effect allowed brokers to display listing information from local MLS systems. Also called IDX, the main benefit of this reciprocal display policy is that it enhances a REALTORSÆ ability to obtain first contact with the prospect.

Who can use broker reciprocity (IDX)?

Any broker participating in their MLS broker reciprocity program can participate. Many MLS systems also allow agent participation for their own website.

What tools are available to generate leads?

Visitors to your website have showing requests, requests for additional information, emailing and even instant text paging options. An extremely effective tool is providing listing alerts of new listings coming on the market that is e-mailed directly to the prospect each night from the email address they provide. Prospects can signup to use the Assistant where they can save and retrieve favorite listings, showing requests, searches and listing alerts. All of these tools provide quality leads.

Can Heunox connect to our existing systems?

We have been successful in connecting to existing systems with the intent to reduce and eliminate data entry duplication. This service is available based on our custom development pricing rates.

Is this a template or a custom solution?

Our product is actually designed to do both custom and template solutions. We like to think of our offerings as customized templates. The modular approach allows us to provide uniquely customized solutions at near template pricing.

What MLS systems do you cover?

We currently handle the following MLS systems in Michigan:

• SWMRIC (Southwestern Michigan Regional Information Center)
  • BCAAR (Battle Creek Association of REALTORS®)
  • BCAR (Branch County Association of REALTORS®)
  • GKAR (Greater Kalamazoo Association of REALTORS®)
  • HCBOR (Hillsdale County Board of Realtors®)
  • SWMAR (Southwestern Michigan Board of REALTORS®)
  • SJCAR (St. Joseph County Association of REALTORS®)
  • WMLAR (West Michigan Lakeshore Association of REALTORS®)
• GRAR (Greater Grand Rapids Association of REALTORS®
• WCAR (West Central Association of REALTORS®
• NMMLS (Northern Michigan MLS)
  • ACK (Antrim Charlevoix Kalkaska Association of REALTORS®)
  • EAOR (Emmet Association of REALTORS®)
• WWBOR (Water Wonderland Board of REALTORS®

How reliable is your hardware and software?

Redundant systems are in place throughout our datacenter. We constantly monitor bandwidth usage and typically add bandwidth when needed. A triple backup system is used to protect data.